| Have
a critical marketing research, analysis,
or consulting need that requires a customised
approach? IDC Consulting Can Help!
We help
you:
* Manage existing
initiatives
* Identify and assess emerging opportunities
* Prioritise, select, and enter new markets
* Understand customer and channel requirements
* Respond to competitive dynamics
* Plan overall market strategies
* Make better business decisions
IDC provides
consulting services covering all aspects
of the IT market. We provide you with
high-impact insight, advice, and research
so you can make informed business decisions
and we deliver objective, high-quality
results and actionable solutions customised
to your specific needs.
Our
products also include marketing communication
vehicles such as white papers and Custom
Consulting projects involving market modelling,
competitive analysis, user wants and needs
requirements, and quantitative analysis.
You can use them to:
* Guide marketing strategy
* Quantify benefits of your product/service
* Evaluate top-line revenue generation
* Communicate your competitive edge
* Gain advantage through white papers
We will provide you with an objective
viewpoint, sound advice, and valuable
information so that you can make strategic
business decisions and meet your project's
objectives.
Coverage You
Can Count On
> IT
Expertise, Perspective, and Market Data
Clients of IDC
Consulting benefit from the expertise
of industry analysts covering all areas
of the Australian information technology
market.
> Global
Coverage
Research operations
in more than 42 countries in all regions
around the world to examine local market
dynamics anywhere in the world. Access
critical market intelligence on a local,
regional, or worldwide basis.
> Approach
to Consulting and Methodologies
State-of-the-art
market research methodologies enable clients
to integrate essential market intelligence
into their plans at the point when this
information will have the greatest impact.
Exceptional project management skills
ensure projects meet or exceed client’s
expectations.
Navigate
Through The Phase Of Market Strategy
Our experience
shows that clients move through common
product or service life cycles characterized
by three phases: market opportunity assessment,
development, and planning, market strategy
implementation and launch, and market
management through maturity or end of
life.
The following
are the types of questions our clients
may be asking at any given stage, along
with the IDC solutions that will answer
their questions:
| |
|
Market Strategy
Development |
Market Strategy
Implementaion |
Market Strategy
Management |
|
| Client
Needs |
How
big is the market?
Who are the customers?
What do they want to buy? |
How
do I develop a "go to market"
strategy?
What should my channel strategy
be?
How do I establish optimum pricing?
How should I organize my sales
force? |
Am
I gaining or losing share?
What do my customers think of my
brand/product?
What’s my competition doing?
What should my transition strategy
be? |
| IDC
Solutions |
Market
sizing, segmentation, and modeling
Competitive and conjoint analysis |
Product
positioning
Marketing communications development
ROI analysis |
ShareBuilder
Product leadership grids/BrandBuilder
White papers |
|
