IDC
Events & Marketing Services
IDC's Events and Marketing Services
provide you with several ways to connect
the value of IDC's brand with your
target audience. With experience in
hundreds of industry conferences around
the globe, and an in-house team providing
custom event management for your own
events, IDC is the premier partner
for your communication and branding
goals. Participating
in an IDC conference will provide
your organization a branding and
marketing opportunity that will
help establish your organization
as a leader in the minds of your
audience.
What's
Included
IDC offers a full menu of services
to help you maximize your event's
potential. IDC provides overall
project coordination and IDC analyst
speaker management at every level
of engagement.
For custom
events, IDC can manage the entire
scope of event activities including
agenda development, audience generation
and marketing, logistics and onsite
management, and registration.
Event
Sponsorship
IDC Events are designed to highlight
a limited number of vendors who
participate as program, tabletop
exhibit, or promotional item sponsors.
This format ensures that you will
not have to battle with a room full
of your competitors to gain the
attention of key clients and prospects.
You will have dedicated time with
a senior-level group of attendees
with purchasing power, a world-class
roster of speakers, and senior-level
IDC analysts.
Because
the IDC conference model offers
a limited number of high-value sponsorship
opportunities, participating in
an IDC conference will provide your
organization a branding and marketing
opportunity to help establish your
organization as a clear leader in
the minds of senior decision makers.
Event
Benefits
• Face-to-face interaction
with targeted "decision-making"
prospects
• Opportunity to present your
message to a highly qualified audience
• Gain a better understanding
of your customers' strategies through
case-study presentations
• Participation in extensive
promotional campaign
• Minimum investment for maximum
exposure
Event
Offerings
IDC events are aimed at delivering
dependable relevant and high-impact
data and insight to help organisations
make sound business and technology
decisions. IDC event offerings include
targeted vertical sectors, annual
road-shows and custom events targeting
hot topics:
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| IDC
Insights Events are technology
events focused on vertical
industry. These events allow
direct communications and
positioning for the leading
technology spending sectors.
A smaller yet more targeted
audience can be brought together
in an executive retreat or
roundtable discussion. |
IDC
Vision conferences are selected
from IDC Asia Pacific's annual
road-shows and focus on aspects
of the three hot topics of
"Mobility & Convergence",
"Security & Business
Continuity" and "Infrastructure
Innovation". These annual
events are attended by CIOs
from all sectors. |
IDC
Custom events include custom
conferences, VIP dinners,
summits, roundtables, golf/sports
outings, award shows, and
more. All events include IDC
co-branding, event expertise,
and include IDC analysts and
content.
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Sponsorship
Benefits
IDC events offer multi-layered sponsorship
packages to suit all needs for audience
exposure, positioning and marketing.
IDC Vision conferences have sponsorship
packages ranging from the exclusive
DIAMOND sponsorship, which includes
premium branding opportunities,
two speaking slots, an IDC case
study, special guest passes and
an expo booth, through PLATINUM,
GOLD & SILVER packages, and
special opportunities for networking
drinks, bags and other giveaways.
IDC Custom
Event packages offer the value of
IDC's brand, event expertise, and
access to its well-known industry
analysts. Our events team can help
you develop the agenda and content
for face-to-face interaction, including
product education sessions, customer
events, partner or developer conferences,
and more. Whether you're looking
to attract top prospects, close
sales leads, or retain top customers,
IDC Custom Events can design a unique
and successful event to meet your
goals.
IDC Analysts
participating in the events are
engaging speakers and experienced
facilitators, as well as credible
and dependable industry experts.
They provide leading perspectives,
analysis, and data on the hottest
technology, services, and business
issues. Your customers and prospects
will not only appreciate the direct
access to an IDC analyst, but will
also find this to be a powerful
networking experience - all complements
of your organization. Our analyst's
knowledge attracts strong attendance
at a custom conference. In addition,
when an IDC analyst is interwoven
creatively into a special event
- awards show, golf tournament/tickets,
dinner and more - your event takes
on a compelling, thought-leadership
attraction that goes beyond an everyday
invitation.
FOR MORE INFORMATION, VISIT US AT
WWW.IDC.COM.AU or WWW.IDC.COM/NZ
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