Consulting Services

Have a critical marketing research, analysis, or consulting need that requires a customised approach? IDC Consulting Can Help!

We help you:

• Manage existing initiatives
• Identify and assess emerging opportunities
• Prioritise, select, and enter new markets
• Understand customer and channel requirements
• Respond to competitive dynamics
• Plan overall market strategies
• Make better business decisions

IDC provides consulting services covering all aspects of the IT market. We provide you with high-impact insight, advice, and research so you can make informed business decisions and we deliver objective, high-quality results and actionable solutions customised to your specific needs.

Our products also include marketing communication vehicles such as white papers and Custom Consulting projects involving market modelling, competitive analysis, user wants and needs requirements, and quantitative analysis. You can use them to:

• Guide marketing strategy
• Quantify benefits of your product/service
• Evaluate top-line revenue generation
• Communicate your competitive edge
• Gain advantage through white papers

We will provide you with an objective viewpoint, sound advice, and valuable information so that you can make strategic business decisions and meet your project's objectives.

Coverage You Can Count On

> IT Expertise, Perspective, and Market Data

Clients of IDC Consulting benefit from the expertise of industry analysts covering all areas of the Australian information technology market.

> Global Coverage

Research operations in more than 42 countries in all regions around the world to examine local market dynamics anywhere in the world. Access critical market intelligence on a local, regional, or worldwide basis.

> Approach to Consulting and Methodologies

State-of-the-art market research methodologies enable clients to integrate essential market intelligence into their plans at the point when this information will have the greatest impact. Exceptional project management skills ensure projects meet or exceed client’s expectations.


Navigate Through The Phase Of Market Strategy

Our experience shows that clients move through common product or service life cycles characterized by three phases: market opportunity assessment, development, and planning, market strategy implementation and launch, and market management through maturity or end of life.

The following are the types of questions our clients may be asking at any given stage, along with the IDC solutions that will answer their questions: