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| Access powerful tools to deliver worldwide
go-to-market initiatives |
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IDC's Go-to-Market Services
(GMS) is a collection of IDC content and services packaged to
complement and support the marketing, partner and sales initiatives
of our customers. GMS combines powerful lead generation tools
with high-value content and supporting services, to help you
build awareness, drive leads, and advance the sales cycle. Your
customers and prospects are looking for guidance they can trust.
By co-branding with a globally recognized and credible thought-leader,
you provide your targets of influence with the independent and
objective viewpoint that they need.
IDC offers a broad selection of GMS components to support you
in every stage of the relationship development cycle. Each component
addresses specific relationship building and communications
priorities. We work with you to identify and implement the most
appropriate GMS offerings, based on your top priorities. Our
dedicated engagement team, headed by an experienced project
manager, ensures you receive quality content and services, delivered
on time.
IDC's GMS program is vendor neutral and complements your go-to-market
strategies, by utilizing existing research, and presenting it
in market friendly packaging. IDC insights, based on extensive
global and regional research, are designed to help our customers
more effectively communicate with their customers and partners.
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| How do you know if IDC's GMS offering
is right for you? |
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| If you can answer YES
to any of the following questions, IDC's GMS can help: |
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- Do you want to be an established thought leader in your
market?
- Are you repositioning or launching into a new market in
the next 6-12 months?
- Do you have a value proposition or message that is not
understood?
- Do you need more qualified traffic to your Website?
- Are you having difficulties communicating with a target
vertical market?
- Is one of your competitors beating you in competitive
pitches regularly?
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| IDC's Go-to-Market Services provide worldwide
benefits, such as: |
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- Compliments your go-to-market strategy
- Enables you to take a thought leadership position
- Drives leads and qualification, advancing the sales cycle
- Builds loyalty with customers and partners
- Strengthens positioning and messaging
- Is flexible to suit your needs
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| IDC's
Go-to-Market Services include: |
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| IDC
ViewPoint | IDC
Dat-a-Glance | IDC
Analyst Connection | IDC
Executive Brief | IDC
Sales Brief | White
Paper | Bulletproofing
sessions | Webcast/Speaking
| Event Sponsorship and Custom
Events |
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| IDC ViewPoint: ¾ page
opinion piece on a series of hot topics of interest to your
customers |
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- Website, magazine, newsletter content
- Authored by an industry analyst around topical business
issues
- Perfect to educate customers, partners, the media
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| IDC Dat-a-Glance: 1 to 2-page
summary of an industry issue or trend |
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- Content for Website, magazines or collateral - insert
into your brochure, hand out at events, and so on
- Based on IDC research, perfect for subsidiary, partner
and channel education
- Also tool for communicating issues/ trends/considerations
to customers
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| IDC Analyst Connection: answer
key questions through a trusted 3rd party |
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- We work together to define the questions your customers
need answered, and an IDC expert provides the answers
- Brochure, Web content, newsletter insertion - where ever
your customers go to source information
- Engage customers and interact directly with them online
- Excellent support when launching a new strategy, vertical
messages, new product, services, etc..
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| IDC Executive Brief:
educational brief for your CxO targets |
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- 4-6 pages / sourced from over 7,000 reports
- Support marketing initiatives / educate customers
- Provides an overview of a market, theme, product or service
- we agree with you on theme/topic up front
- Perfect for executives who need quality information for
decision making
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| IDC Sales Brief: market overview,
challenges and opportunities |
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- Up to 10 pages sourced from IDC research
- Train your sales team and educate your channel
- Internal and partner education on a market/vertical sector,
business opportunity, product or service trend
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| White Paper: In-depth analysis
that provides real information value to your customers |
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- Objective analysis with original IDC research - vendor
neutral
- Research determined by the analyst working with our customers
- Addresses a customer's interest in a specific offering
or strategy, concept, technology or market, and to a designated
target audience
- Includes your customer case studies + a "call to action"
checklist for your customers, etc..
- Measure by having customers register to download the white
paper from your Web site = lead generation
- A perfect tool to influence technical decision makers
within your customer targets
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| Bulletproofing sessions: Dedicated
analyst sessions to test your message before going to market |
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- ½ day session with our Asia Pacific VPs and senior analysts
to strategize your go-to-market approach
- Consider a bullet proofing session when preparing a strategy
to target new verticals/markets, launch new products/services,
upgrade customers to new products, and so on
- The analysts know your markets and the customer's issues
- perfect forum to get your messaging and positioning right
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| Webcast/Speaking: On-line
or in-person appearances |
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- IDC analysts are expert speakers, bringing credibility
to any forum
- Consider analyst involvement in channel forums, customer
and partner events, internal kick-off meetings, and more
- Utilize our analysts' expertise to educate your audience
on the market, along with communicating best practices
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| Event Sponsorship and Custom Events |
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| Event Sponsorship and Custom Events:
Sponsorship of IDC's industry events or custom event outsourcing |
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- IDC has a dedicated team of event experts throughout AP
- You can be involved in our high profile end-user events
in the region
- We can also work with you on custom events - e.g. breakfast
briefings to CxOs
- IDC events provide exposure to the AP market at a fraction
of the cost of doing your own events
- Also, excellent media coverage through IDC's media partners
- enabling you to influence beyond the event
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| For further information
and more detail on IDC's Go-to-Market Services, please go to
www.idc.com
or contact: |
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Andrea Edwards
Business Development Manager
Go-to-Market Services
IDC Asia Pacific
Phone: (65) 6228 7723
Fax: (65) 6220 6116
Email: aedwards@idc.com
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